Download PDF by Lawrence Black,Hugh Pemberton: An Affluent Society?: Britain's Post-War 'Golden Age'

Download PDF by Lawrence Black,Hugh Pemberton: An Affluent Society?: Britain's Post-War 'Golden Age'

By Lawrence Black,Hugh Pemberton

ISBN-10: 0754635287

ISBN-13: 9780754635284

ISBN-10: 1138247529

ISBN-13: 9781138247529

in the course of an election speech in 1957 the top Minister, Harold Macmillan, famously remarked that 'most of our humans have by no means had it so good'. even supposing taken out of context, this word quickly got here to epitomize the experience of elevated affluence and social development that used to be known in Britain through the Nineteen Fifties and Nineteen Sixties. but, regardless of the popularity that Britain had moved clear of an period of rationing and shortage, to a brand new age of selection and lots, there has been at the same time a parallel feeling that the country was once in decline and being economically outstripped by way of its overseas rivals. while the examine of Britain's postwar background is a well-trodden course, and the ambiguity of absolute development as opposed to relative decline a lot debated, it's right here approached in a clean and profitable manner. instead of highlighting monetary and business 'decline', this quantity emphasizes the super effect of emerging affluence and consumerism on British society. It explores numerous expressions of affluence: new purchaser items; moving social and cultural values; alterations in renowned expectancies of coverage; moving well known political behaviour; altering attitudes of politicians in the direction of the voters; and the illustration of affluence in pop culture and advertisements. by way of concentrating on the frequent cultural effects of accelerating degrees of consumerism, emphasizing development over decline and spotting the emerging criteria of residing loved by means of so much Britons, a brand new and interesting window is opened at the complexities of this 'golden age'. Contrasting growing to be client expectancies and calls for opposed to the anxieties of politicians and economists, this booklet bargains all scholars of the interval a brand new standpoint from which to view post-imperial Britain and to query many traditional historic assumptions.

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An Affluent Society?: Britain's Post-War 'Golden Age' Revisited (Modern Economic and Social History) by Lawrence Black,Hugh Pemberton


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