Airlines: Managing to Make Money by Stephen Holloway PDF

Airlines: Managing to Make Money by Stephen Holloway PDF

By Stephen Holloway

ISBN-10: 0754615588

ISBN-13: 9780754615583

Drawing on contemporary advancements within the providers administration, strategic administration and model administration literatures, this stimulating and well-illustrated ebook offers serious new ways to constructing customer-centered airline innovations. Designed for a large viewers of aviation administration scholars and execs it acts as a linking text?, utilizing a prone administration method of combine technique, advertising and marketing, human assets administration and operations. Written in an obtainable and useful sort, it's the first publication to attract jointly a large variety of information from modern administration fields to provide a framework in particular proper to the airline undefined. it really is an remarkable source for college kids and airline managers alike.

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Airlines: Managing to Make Money by Stephen Holloway

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